![]() You can place these buttons in the footer of your website, and you can also have them listed on your payment page. “For the most part,” the study said, “greater familiarity also meant a greater feeling of security.” When you have Mastercard, Visa, American Express, and PayPal badges as your payment options, you boost the level of trust in your website with just a few logos.Ī study conducted by ConversionXL found that when people are familiar with a brand they have a perception of security. When people see a recognizable brand, it helps them feel more confident – that’s why accepted payment badges are so effective. This trust badge is a perfect accompaniment to a Money-Back Guarantee Badge, if you are choosing to use one. By offering free shipping and free returns, you are letting your customers know that not only do you believe in the quality of your products, but you also value their happiness and satisfaction above all else. Gaining the trust of your customers is incredibly important. It can also be effective on your homepage – consider adding it to your header – and on your Frequently Asked Questions page, or a dedicated Shipping and Returns page. We recommend having a Free Shipping and Free Returns badge on all “Add to Cart” and “Checkout” pages. This badge has more flexibility in placement and can be used effectively in an array of places across your website. By letting your customers know that they can receive and return any products ordered without any additional fees, you take away some of the perceived risks of ordering from an online store. Introduce feelings of trust and safety in your customers with a “Free Shipping” and/or “Free Returns” badge. Free shipping and free returns trust badge Safe Checkout Badges are most effective when displayed near your “Add to Cart” buttons and on your checkout page. Adding trust badges, such as the Verisign trust badge can help build customer trust. You can also get trust badges that are recognized the world over from PayPal and Shopify.ĭata security will always be one of the biggest concerns for online shoppers, especially when credit card details are concerned. Possibly the most well-known SSL badge is from Symantec – you may recognize them better as Norton, VeriSign or LifeLock. There are many safe checkout badge options, but the most trusted and recognized badges quickly let your customers know that your site can be trusted. So any potential customers will need to be sure they can trust you and that you take their data security seriously. Customer data breaches have become a lot more common and publicised in recent years, from a DDoS attack to phishing scams and more, these are all terms customers will likely have heard now. ![]() This kind of trust can help to improve your conversions. This badge indicates that your checkout process can be trusted: the information is encrypted and your customer’s credit card information is safe and secure. Secure Socket Layer (SSL) protects the internet connection and the information that is shared across that connection. Guaranteed Safe & Secure checkout badgeĪrguably the most important type of trust badge, the secure checkout badge is the seal given when you sign up with a company that provides an SSL certificate. Each one has a different meaning and is used for a different purpose – you can use all five types of trust badges on your site simultaneously, it all depends on what you are trying to achieve. There are five main types of trust badges that you can add to your website. These badges come in different shapes and sizes and signal different things to potential customers. Usually, trust badges denote security features that keep credit card details and other private information safe. Get a free pack of trust badges from Yieldify. Because the trust seal company has agreed to place their badge on your website, customers will know that all the processes taking place are safe and secure. These trust badges let website visitors know that your page is legitimate and that any data they share will be collected through secure third-party service providers. Trust badges are traditionally visible during the checkout process, but a new trend of placing them directly on the home page is gaining traction. They work in a similar way to social proof software by alleviating potential customer hesitancy. How Trust Badges Can Improve Conversion RatesĪ trust badge is a badge or seal you can place on your website to build customer trust. In this article, we will explain all there is to know about trust badges, from what is the best, where to add trust badges and how they can help boost sales.ģ. ![]() But what are they and how can you use them to your advantage? Trust badges could be the key to increasing your eCommerce conversions. ![]()
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